How a Diverse Customer Base Protects Your Business

As a business owner, you want to find the right clients for your business. You want to get clients who are easy to work with and have the right budget. You need to have those clients who need and value the services you provide. and related businesses go the extra mile in finding clients who are a good fit for their businesses. But it can be difficult to get only this type of client. As a business, you will also need to have a diverse customer base, as that is what will offer you the flexibility you need.

Having a diverse customer base helps in mitigating risks and gives you added financial security and stability. It also gives you the ability to work on different projects and with different kinds of people. As a business owner, you will have the role of finding a mix of clients who can satisfy your needs.

What a diverse customer base look like

Every business and industry is quite different. There a multiple factors, both geographic and demographic, that impact your ideal client base. However, there are best practices that you can start with.

Find the right clients

As a part of your initial business plan, you might have already completed an exercise of determining your ideal customers. To get your ideal customers, you must get your research right. Pinpoint the needs or problems that your services solve. Find the clients that need what you offer based on your business size, industry, location, and budget. Collect demographic information on the core users of your business, then identify who is buying from you and the people who most need your services.

Establish the client mix that works for you

How will you know how a diverse customer base looks like? In every business, there will be a different breakdown. There are a couple of high-level types of clients you should look for and you should consider them when building your client mix. There are anchor clients who deliver consistent business to you. They have long term contracts on a retainer basis. They expect relations to continue unless something happens. Then we have seasonal clients who just have seasonal needs and seasonal schedules. These clients are reliable in their way, but won’t give you consistent business. Then we have opportunistic clients. These are clients who come to you with a specific need.

It is very important to build a more diverse customer base. First, do all it takes to identify your anchor clients. Then go ahead to attract and maintain seasonal clients. This will happen by understanding the seasonality of your business. Also, maintain a good relationship with your past clients. Old clients will become new clients again if you gave them a good first experience. Additionally, offer referrals and discounts to your existing clients. Ensure you position your business in such a way that it is discoverable for different opportunities.

Embrace targeted marketing and ramp up your public relations. Join associations and organizations that would offer you great networking opportunities to grow.

How to Make Money Giving People Rides?

The way that people move around town, or from one destination to the next, has changed quite a bit in the last decade, or so.  With the creation of mobile companies, such as Uber and Lyft, passengers have broadened their horizons, as far as being able to be transported easily and safely.  These innovative companies have really expanded in recent years, and have provided local taxi services with a lot of competition.  The use of smartphones has made the ridesharing process a simple one, and this is a market that will continue to grow in the coming years.

     If you have considered working with Uber or with Lyft, in order to make some extra income, then there are several things that you should consider.  Below, we have compiled some of the advantages and the disadvantages for working with either Uber or Lyft.  Before you make a commitment to work with either company, it may be beneficial for you to read through our ideas below.

     Many drivers who choose to work as an independent contractor with a driving company, will decide to work with both companies, Uber and Lyft.  Of the two companies, Uber tends to have a broader reputation in most markets, so if a driver decides to work with just one of the companies, then Uber is usually the first choice.  If a person decides to work with both companies, it is to have the ability to increase their prospective job opportunities.

     Both companies use a smartphone app, in order to arrange the rides between driver and passenger(s).  The Uber app or the Lyft app allows the passenger to ping for a local driver that can take them from a prearranged pick-up spot to a prearranged drop-off spot.  Both apps provide photos of the hired driver, as well as ratings, and a description of the driver’s car.  The Lyft app also provides a spot for the passenger to upload a photo, too; however, there are no restrictions on the passenger’s photo, so the driver may not actually see a picture of the real passenger.  Most drivers tend to prefer the usefulness and the ease of the Uber app, when compared to the Lyft application.

     Drivers working with Uber or Lyft can make some significant money, depending on the hours that they work, the particular shifts that they are available, and the local environment in which they are located.  Typically, the larger the city, and the greater the need for short-distance transportation, the more business the Uber or Lyft driver will experience, and the more money they will be able to make.  It is important to note that the driver is generally in charge of vehicle maintenance and repair, as well as providing their own insurance and personal benefits.

     Safety is also a big concern, as far as being a driver, or a passenger, with either Uber or Lyft.  Through the Uber app, the Uber driver is able to share their current location with their own family or friends, while this feature is not currently available through the Lyft app.  Both companies, however, have location access for the passenger(s) in the vehicle, through the company app.

     Although both of these companies are growing steadily and are very popular, Uber tends to be the company that is most often chosen, among both drivers and passengers.  Perhaps because Uber has been in business the longest, and has had the chance to work out several of the kinks that were not working before, or maybe because the Uber name is more common in today’s transportation market.  Either way, it is important for you to check out both companies, and the popularity of each company within your particular area, before you decide which one to begin driving with, and embarking on your new driving, and ridesharing, endeavors.

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How to Make Money Delivering Food?

New advances in technology and in the way that Americans operate on a daily basis has changed dramatically over the past couple of decades.  People everywhere are connected with each other, with businesses, with media outlets, entertainment venues, and practically anything else that they want access to, directly from the cell phones that they have right in the palm of their hand.  Access to their favorite eating establishment is no exception. 

     With the invention of companies, such as; Uber Eats, DoorDash, Grubhub, Postmates, and Orderup, people are able to use their cell phones, or personal computers, to order their choice of food from a local restaurant, and have it delivered right to their door.  If you have a desire to make some extra income, then perhaps becoming a food delivery person is a job that will interest you.  For information regarding the advantages and disadvantages of being a food delivery person, continue reading below.

     There are many advantages associated with delivering food, in order to make some extra income.  One of the main advantages, is that it is a relatively easy business to get into.  Basically, all you need is a car, a valid driver’s license, and a smartphone with the company app installed.  Typically, delivery people need to be 18 years old, have a minimum of one-year driving experience, and a background check may also be required.  In some food delivery markets, delivery people may also use a scooter, a bicycle, or even just have the ability to walk from restaurant to customer.

     Flexibility is also a benefit that food deliverers can enjoy.  You have the choice to work full-time or part-time, as well as being able to pick the hours that work best for your schedule.  Of course, the wiser you are at choosing working hours that will be productive, the better the chance of you being hired.  Busy delivery times will also be more competitive, too.

     Food delivery companies, such as Grubhub, DoorDash, Uber Eats, Postmates, and Orderup, allow individuals the opportunity to earn money, by providing a service of convenience for customers.  Average income for food delivery people varies, but is typically between $8-$20 per hour.  Many people use this income as a side-job, which helps to supplement their regular income.  It is also a way for students, stay-at-home parents, retirees, and people who are looking for part-time work, to find work that is flexible and relatively well-paying.

     As for disadvantages of being a food delivery person, perhaps one of the main issues is that, unless you are in a very busy and predictable market, it may be challenging to use this income as a full-time position.  Sometimes, the food delivery to food customer ratio is not equally balanced, and you just cannot make the amount of money that you need to make, in order for it to be feasible.

     Another disadvantage to consider is the wear and tear on your car, as you may find that you are putting more miles on your car than you first expected.  Your car will also adopt the smells of a variety of foods, which may be a potential problem for you.

     By all means, if you are considering becoming a food delivery person with Uber Eats, DoorDash, Grubhub, Orderup, Postmates, or some other competitor, then compare and contrast each company that offers services within your area.  Each company may have particular requirements that need to be met, prior to you joining their team.  Food delivery is certainly an option for you to consider, though, if you are looking for a way to make a little bit of extra “dough”.

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Tips to Choosing Investments

Investing is probably the most important thing you should think about once you start earning.  It is without doubt the best thing to maximize your fortunes and hold your money for a long time. It is very important to think about what you want to invest in. Picking the best investment for you is not a subject that should be rushed. Whether you want to invest in a business such as pressure washing, a tech company, real estate, stocks among others, all these require due diligence. There is no need to lock your money somewhere for a long time without guarantee of it coming back to you.

When looking forward to invest, here are key things you must keep in check.

Draw a personal financial roadmap

Before you can commit to any investment decision, you need to sit down evaluate yourself and make an honest look at your whole financial situation. This is especially very important especially if you are not used to making financial plans. The first step towards a successful financial investing is to figure out your tolerance to goals and risks. You can do this evaluation on your own or with the help of a financial professional. Though there is no guarantee to safe investing, having due diligence backed by research and eliminating unnecessary risks can help toward projecting your success.

Evaluate your risk tolerance

You need to evaluate your comfort zone when it comes to taking risks. If you have to invest on elements such as bonds, stocks and mutual funds, evaluate what you could gain or lose by investing in them. The reward associated with taking a risk is the potential posed by greater investment return. If you have a long term financial goal, you are likely to make a lot of money in the long run, than committing all you money on short term investments which could pose a lot of risks.

Diversify under magnifying glass


You need to consider an appropriate mix of investments. You need to include asset categories with investment returns that fluctuate depending with market conditions within a portfolio. According to history three major asset classes, that is, stocks, cash and bonds have never moved up and down all the same time. Market conditions may cause one asset to do well as compared to another at the same market. This means there is need to invest in a portfolio as compared to picking single investment classes.

Be open minded

Many great companies have a lot of potential over others. At the same time, other great companies have a lot of potential but their performance still lags behind because of bad branding. Many investors have guidelines that need to be met if they have to make investment commitments. Some of these guidelines are broad while others are very precise. As a good investor, you need to have principles that guide your investment decisions. You need to understand different reasons that contribute to the movement of stocks. It can be out of speculation, hopes, emotions as well as rumors. For all your investment goals and decisions, you have to review them periodically to ensure that they reflect with changes in market.

Best Investments for 2019

Searching for a profitable business to invest is not always easy. At the same time, putting your money on hotly contested stock or on very long-term plans is not always a good idea if you want to grow. However, if you want to grow your wealth, the sure way to go about it is to take a longer-term approach, have patience and take a steady approach to research on industries and sectors that are the best. Predicting the future return on investment is also not very easy.

When you are looking forward to investing, the best way to go about it is to open a business. If you cannot open and run your own business, that should not be the end of the road.  Here are notable investment options you can look forward to in the coming year.


ETF stands for exchange-traded funds, with ETFs experiencing a boom over the last couple of years. ETF refers to a basket of securities that trade like individual stocks. They are typically designed to keep track of an underlying index. ETFs are similar to mutual funds in that in their structure, they have a fund holding approach. This means they are comprised of numerous holdings, see it as a mini-portfolio.  An ETF is normally focused on a specific asset class or category, especially on sectors that are poised for future growth.


Another solid area to invest is in REITs. REITs refer to real estate investment trust and involves people pulling together funds to invest in real estate. The strategy used in REITs is fairly simple and straightforward – Those managing REITs buy or build in popular areas in neighborhoods, in places where people are looking for real estate. Those who invest in REITs benefit from dividends, which are shared at a certain time every year.

Elderly Care Industry

The world is getting older and the elderly care industry is getting better in terms of investing.  22 percent of the global population is comprised of the elderly. Critical areas of investment can be found in retirement living and homecare products. Dealing with the elderly by providing services and products that resonate with what they like can prove to be a very wise investment. Dealings in the healthcare industry need to diversify to cover the areas of pharmaceuticals and consumer products. Companies leading in the sector of offering products and solutions to the elderly stand even make more profits as the people get older.

Secrets to Winning More Customers for Your Business

All entrepreneurs must master the need to win new customers and keep existing ones satisfied. How well you treat customers on your business will determine the level of success and longevity that will define your business. There are hundreds of ways you can use to win new customers. Small businesses experience hard times and often fail. The reasons are not because customers are not willing to buy their products, but because customers do not even know the type of products and services these businesses offer. If you are looking forward to winning more customers for your business, there are sure ways to go about it.

Know your customer

If you have a clear understanding of who your customer is, then you stand a better chance to target them. When you know who your potential prospect is, chances of converting them to customers becomes easier. You need to understand the age, education level, demographics among others concerning your customer base. You also need to speak an appropriate language that resonates to what these customers want. Spend ways thinking on the best ways to target your customers.

Incentivize existing customers

The best ambassadors for your business are none other than existing customers. These are people who have already bought from you and have a greater stamp of approval for your products, to the other people out there. You can incentivize your existing customers by offering discounts on products in exchange for referrals. This works well because those customers can tell their friends whom they trust.


In this modern age, the power of effective networking cannot be understated. Networking still remains one of the most effective ways to bring in new customers and grow your business. Networking is very important as it allows you to accept and understand the change in your sector, and also puts you in touch with people who matter to your business. You can easily get introduced to new customer groups while still developing a better understanding of what your customers want.

Explore different sales channels

Many businesses often fails because they do not take advantage of different online opportunities. For brick and mortar businesses, opportunities come in the form of online sales of their products. For many businesses that exclusively sell online, selling offline can as well provide invaluable customer feedback in real time that can help you make your business better. While operating your business, you need to secure high-quality public relations as this can help in getting customers to your side.

Ways You Can Absolutely Make Money Online

For many people, to make money online is absolutely a dream come true. If they could find ways to make money online or at home, they would quit their jobs and focus entirely on entrepreneurship, spend more time with their families and give themselves as much holiday as possible. Earning money online is not a pipe dream, it’s a reality that anyone can achieve with ease. If you are looking forward to making money online, there are sure tips and tactics you must get right. Here is how to go about it;

Google AdSense

When you visit websites, you might come across ads that are placed by Google. These ads are everywhere, and such happens for a good reason. Ads are easy to set up on any website.  If you have a blog or website, you can sign up and get started on Google AdSense. All it takes is for you to have fresh content and a sizeable amount of traffic coming to your site. Google tracks the page views you are getting and you get paid for the views you receive.

Affiliate Marketing

If you have a good website, you can as well set affiliate marketing. With affiliate marketing, you aim to partner with brands and other businesses so that you market their products or services on your site, and get paid some commission for your efforts. You will want to partner with affiliates that are related to your blog. Leading affiliate partners include Amazon Associates, Click bank, Rakuten among others.


Another sure way to make money online is through consulting. If you are an expert in a particular field, find people who are willing to pay for your expertise and deliver your consultation services to them. Even if you have been blogging for some time, you might find brands that are looking for you to help them with setting up a social media strategy. Opportunities in consulting are endless, and all is determined by your expertise.

Online course

From the online course, you can make a lot of money as a tutor, or by creating an online course that students are interested to enroll. All you need is to have the skills to teach others. You can make an online course that teaches pretty anything, from cooking, programming, among others. To offer online tutoring, you must aim at providing quality and value for money to your students. Ensure that whatever you teach is practical and viable.

How to Start Freelancing Business

Freelancing is the number one way to get started when it comes to online business. It is not a passive stream of income as many thinks, but it is a very important element of generating good money fast. With millions of American citizens opting to forego traditional careers in favor of freelancing, it makes a lot of sense to get online and freelance. Hiring freelancers are even becoming more attractive to businesses. Freelancing creates an immense opportunity for people who have useful skills to grow them into something spectacular.

To get started in freelancing, here are easy ways to go about it.

Define your goals

First, you need to define your goals on what you want to achieve and where you want to be by when. Is freelancing a profitable path you want to follow for the rest of your life, or it is just a stepping stone to something bigger you want to achieve in life. Regardless of what your goals are, you need to be certain and place a lot of hard work on anything you want to achieve. Take time to understand why you are getting into freelancing.

Find a profitable niche

As far as freelancing is concerned, there are a lot of things you can work on. Freelancing involves pretty anything, from writing, translation, programming, graphic designer, animator, accounting, online tutoring – just anything. There are some niches that might seem to be more profitable than others, depending on the available jobs. Look for a niche that you are most comfortable in and work on it.

Identify your target clients

Just as it is very important to find a profitable niche, it is equally very important to attract the right kind of clients. You need to apply the right tactic to land the right clients. Try to figure out where your ideal clients might be at, and work towards ensuring you can target them appropriately. Narrow down on few clients who might be the most useful.

Price your services

After you have identified who your target market is, next you need to price your services. Price yourself based on the value you can deliver, and not based on what your competitors are doing. Do not allow yourself to be distracted to fail to offer the right value for your clients. There is not such a thing as the price is too high. Clients will work with you based on what you charge, and based on what you can deliver. For anything that you have to deliver, aim at offering exceptionally good quality.